Alicia Michioka - Executive director Alicia Michioka Jones was born and raised on the island of Kauai, where she began her pageant journey. She won the title of Miss Hawaii USA® in 2003, was placed in the Top 10 at Miss USA 2003 and in the following year, crowned her sister, Justine, making pageant history in Hawaii! She is a graduate of Hawaii Pacific University, where she received a Double Bachelor’s Degree in Advertising and Journalism and a minor in Theater. She also studied in Japan for one year as an exchange student. Her production company has produced TV shows, documentaries, and many local commercials. Her productions include a documentary with John Walsh of "America’s Most Wanted" and statewide Teen Pageant telecasts. Professionally, Alicia was recently recognized as 2016 Pacific Business News 40 Under 40 Award recipient. Her coaching and productions have produced several national placements and 3 National pageant winners in various pageant systems. She has appeared on the covers of many local magazines and International and National ad campaigns. Her TV and film credits include Melrose Place, Baywatch Hawaii, Beyond the Break, and 50 First Dates. Her best role to date is being the proud mother of two little boys.
Justine Michioka - Associate Director Justine Michioka is a native of the Garden island of Kauai. Her top three interests in life are travel, beauty and fashion and entertainment/modeling. When her sister Alicia became Miss Hawaii USA®, she watched Alicia’s year unfold and knew that the next year's crown needed to be hers. She won the Miss Hawaii USA 2004 title while attending HPU majoring in Marketing. As Miss Hawaii USA®, she was able to fulfill her love for traveling, by traveling across the United States, China, and Japan several times. She is now a flight attendant with Hawaiian Airlines. Justine is a district manager with Arbonne International, a health, beauty, and wellness company, where she is able to promote skin care, cosmetics, and personal care products that are free of harsh toxins and are cruelty-free towards animals. Justine is a model with Niche Models and Talent in Honolulu and has appeared in TV commercials, NCB’s North Shore, magazines, calendars, and has walked on numerous runways in Hawaii. She lives on Kauai with her 3 boys, Shiloh, Levi, and Christian James.
Nicole Patterson - Assistant Director Nicole Patterson is originally from New Jersey where she earned a B.A. in History from Montclair State University and an M.A. in American History from Monmouth University. While attending graduate school, Nicole found a temp job as an admin for a condominium association and turned the position into a career in property management. She moved to Oahu in 2006 and is currently the Executive Assistant at Hokua, a luxury condominium in Kaka’ako. Nicole was awarded the Accredited Residential Manager designation by the Institute of Real Estate Management (IREM®) and is an active member of the ARM® Executive Committee. She was a 2014 IREM® Member of the Year award recipient. In 2013, Alicia Michioka Jones introduced Nicole to the world of pageants and after a year of assisting the volunteer committee, she became the Assistant Director. Nicole’s favorite part of Miss Hawaii USA is being able to provide contestants with an exciting experience that helps them grow more confident in themselves!